There is a lot of talk about ‘divine love’ everywhere. The assumption is that love is a quality that needs to be imported from Heaven. People either profess to love God or believe God loves them. I am often told, very emphatically, by people, “God loves us.” I tell them, “The way you’re made, only God can love you. He has to love the mistakes he has made!”
Everyone can love God because He’s not even around! Besides, if God is an embodiment of love, why would He need your love? Leave God alone. Let Him do His job; you do yours. But people are seeking to communicate with Krishna, Rama, Jesus, without even being on talking terms with their neighbours!