A change in systems contributes much more to the performance of an organisation than mere change in persons working in it
THE now famous slogan, ‘It’s the economy, stupid’, is given a big chunk of the credit for the election-winning campaign of Bill Clinton in 1992. Slogans work in elections because they effectively capture the current aspirations of the electorate.
Similarly, Modi’s campaign of 2014 successfully captured a great yearning among the Indian electorate for a change in the prevailing system. He cited a large number of problems confronting the electorate—corruption, inflation, lack of electricity and roads, poor quality of education and health facilities, and so on. He promised to deliver on these fronts not by throwing more money but by changing the system, including the political system. Therefore, people voted for Modi and not necessarily for the BJP.